He provides a DEFA Power to almost every new EV owner

Selling chargers: “It’s not about pushing products. It’s about preparing the customer for electric driving.”

At Gromstad Motor Stoa in Arendal, Norway, selling chargers has become just as natural as selling the EV itself.
For Fredrik Krabbe-Knudsen, Nissan’s Head of Sales, the logic is simple: No new EV customer should leave the dealership without a home charger.

For Fredrik, this is just as much about customer service as it is about sales.

“When you buy an electric car, you should have a home charger. It’s an important part of the overall experience and something that makes everyday life easier from day one. Especially for first-time buyers, a home charger is a natural accessory. After all, the car needs to be charged to be used. So it becomes just as natural to ask about a charger as it is to ask how the car will be paid for. And when we order and arrange everything for the customer, the whole process becomes even easier for them.”

Simplicity, safety, and predictability — that’s what customers want. And that’s why he introduces DEFA Power early in the car-buying process.

A home charger as part of the EV purchase — “one process, one solution”

Fredrik says many customers are surprised to learn that they can purchase the charger at the same time as the car and finance everything through the same agreement. This simplifies the process and ensures the charger is installed by an authorized electrician and ready before the car arrives in their driveway.

“The customer avoids extra orders and waiting. They get the whole package at once.”

Why DEFA Power?

“Den passer dagens bil – og den neste.”

At Gromstad, the recommendation is all about quality and compatibility. In a time when technology and car models evolve quickly, flexibility is essential.

“DEFA Power supports all the cars we sell — both now and in the future. That makes it a safe recommendation,” says Fredrik, highlighting in particular:

• Intuitive display: Customers understand charging without guessing.

• Integrated cable: Easy use, fewer errors, less frustration.

• Charging power up to 22 kW

• App control

• Future-ready: Works with new vehicles and prepared for upcoming technologies like V2X and Plug & Charge.

The combination of quality and simplicity makes customers feel confident — even those buying their very first EV.

The result?

A better overall experience and more satisfied customers. Fredrik clearly sees how this improves the customer journey:

• The customer gets a car that’s ready to use.

• The home charger works from day one.

• The dealership has done its job — not by upselling, but by ensuring the car actually works optimally in everyday life.

“For us, this is customer service. The customer gets a better start as an EV owner, and we deliver a complete solution.”

That’s why DEFA Power has become the standard choice for Fredrik and his team.

Because safety, quality, and simplicity make everyday life better — no matter which electric car you choose.

Are you a car dealer and want to learn more about DEFA Power? Get in touch with us!