How do you keep cars fully charged in the showroom – without wearing out the battery?

It goes without saying that the showroom is the most important arena for most car dealerships.
“When a customer steps into a showroom, they expect every vehicle to be fully functional and ready to be experienced – without interruptions. Every car simply needs to be in top condition – both technically and visually,” says Ståle Kvitle, EVP of DEFA Auto & Industry.
This is where the DEFA ShowroomCharger plays a crucial role.

Today’s cars are packed with advanced technology. Touchscreens, connected systems, electronic functions.  In a showroom environment, where demonstration vehicles are opened, started, and showcased multiple times a day, the battery can quickly become drained.

The consequences can be significant:

• Screens and functions that fail to start during demonstrations
• Interruptions during the vehicle walk around
• Unnecessary costs for battery replacements and service

No dealership wants to risk a vehicle being perceived as faulty when a customer sits behind the wheel for the first time.

The showroom environment is a critical “moment of truth”

Ståle Kvitle emphasizes that the showroom is the primary meeting place between customer and brand, and therefore the most important arena for a dealership.

“Presenting vehicles in the best possible way gives customers the opportunity to fully experience everything each vehicle has to offer. Our charger range, featuring very high performance and a groundbreaking design, is specifically developed for this purpose – and we are proud that so many car manufacturers have chosen to include our products in their global sales networks.”

A reliable solution for continuous operation

With the DEFA 30-32A and 40-50A ShowroomCharger, showrooms gain a stable and efficient power supply that keeps vehicles ready for demonstration. All day, every day, without fail.

The chargers are designed to deliver consistent and safe power, protecting the battery while allowing all functions to be used without limitations.

Why dealerships choose DEFA

• To protect battery lifespan. By maintaining the correct charge level, wear is reduced and the need for frequent battery replacements decreases.
• To ensure smooth product demonstrations. Power-demanding functions can be showcased without the risk of the vehicle losing power in the middle of a presentation.
• DEFA ShowroomCharger is approved by vehicle manufacturers (OEMs). As an OEM-approved solution, the charger meets high standards of compatibility, safety, and quality.
• To reduce costs. Fewer battery-related issues mean lower service costs and less time lost for showroom staff.
• Installation is visually discreet. The design is created to blend seamlessly into the showroom environment and contribute to a clean, premium impression.
• To maintain customer trust in the dealership. A vehicle that functions flawlessly throughout the viewing strengthens the customer’s confidence in their purchase decision.
• The cables are detachable. This means the car dealer can route the cable from the battery and underneath the vehicle, so the cable doesn’t come out through the hood. The hood can then remain closed, which gives a more premium demonstration.
• The chargers are completely silent. The customer experience is not affected in the environment where they are used.
• They deliver stable and continuous power, even in warmer climates.

Documented results

Several leading dealerships have implemented the DEFA 50A charger in their showrooms. The results have been clear:

• Battery-related issues in the showroom have been eliminated
• Sales staff can fully focus on customer dialogue
• The customer experience is described as smooth and professional

A strategic investment

In a market where competition is tough, it is not enough to just have attractive facilities and strong brands. Every detail of the customer journey affects the final outcome.

The DEFA ShowroomCharger is more than a technical component. It is an investment in operational reliability, professionalism, and a customer experience that strengthens both sales and brand value.